Phishing scams have been popping up for years--their most infamous attack vector has even become a punchline: some long-lost relative stuck in a far-off country suddenly reaches out, offering riches, but only if so-much money is provided first. People from all walks of life have been duped by these scams, and while not all of them are this transparent, most are pretty easy to spot.
Ordinary fishing, where you hope for a simple-minded fish to latch onto your hook, relies on using a proper lure. The same can be said for the virtual method of phishing, where a hacker will use a similar type of “lure” to convince the target to bite. These phishing scams are especially useful for hackers who want to take advantage of social media to find new targets. A recent study has shown that this is a surprisingly effective method of phishing.
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